Atom Analytics Insights

Our team of tenured industry experts share their thoughts on key topics related to financial services distribution, analytics, and data strategy.

Data and the Search for Deeper Relationships - Asset Managers Step it Up

Proprietary research exploring how asset managers are rethinking leveraging data analytics and client journey mapping to deepen relationships with financial advisors.


Given access to the same data, why do people often have differing beliefs based on the same underlying information?  Tim Kresl explores the importance of identifying and mitigating the effects of cognitive biases in business decision making.

Information Overload: Cutting through the thickening data fog

More data should enable better decision making and greater organizational efficiency.  Why then, do organizations not see immediate returns on their data investments?  Tim Kresl explores how firms can harness the power of their data by removing the clutter and allowing team members to refocus on their core strengths, rather than trying to make everyone a quantitative expert.